quinta-feira, 25 de junho de 2009

Fashion


Fashion has ceased to be synonymous of futility and long improvisation. The word "fashion" comes from the Latin modus, meaning "order", "way”. Is nothing but a system that monitors the clothing and time, integrating the use of simple daily clothes to a larger context, political, social, sociological.

You can see what the fashion chooses to dress in the morning, the catwalks of Brazil and the world, in magazines and even in the suit a politician wear or you grandmother’s dress. Fashion is not just "run". Fashion is much more than clothes. Think about the way that people wore in the 70s, 80s, and try, yet, find a denominator to what people wore in the 90s.

These developments and changes are fashion. To monitor these changes, fashion serves as a reflection of the companies around. You can view a group, a country, the world at that time the fashion then practiced. The fashion has undergone a change with the birth of the bourgeoisie in Europe.

The bourgeois blatantly copied the tissues, the way to wear and carry is of the nobility, it was not very happy to be in with these opinion plebes "wealthy." Then began to create internal codes of dress that move quickly, before the bourgeoisie had time to copy them. In this period were also established rules of etiquette, in order also to differentiate the origin. The nobility then fell, the bourgeoisie became the masters of the world, but the fashion of fashion took.

Currently, you may get used to a system that restricts the fashion in fashion, trends and fashions. But it has always been so? Contrary to what we might think of our globalized world, fashion is not universal, because people know the original concept. Neither the fashion is something that has existed for a long time: in ancient Egypt not changed clothes in a period of 3 thousand years.

Gradually, changes in clothing are happening. In the 19th century, fashion then to meet the needs of personal statement, the individual as a member of a group, and also to express ideas and feelings. Before, there was no distinction between the tissues used by men and used by women, was in the 19th century that clothing of these two groups differ from more.

Many feel manipulated by fashion. "Being in fashion" seems to be something for an elite (economic, social and cultural), and therefore makes some anger from those who are "outside". Forget that there is also fashion of the ghettos, the niche, the style of the counterculture, alternative, “anticonformist” of protest.


By: Isabella Rodrigues

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